My first book – Get Smashed: The Story Of The Men Who Wrote the Ads That Changed Our Lives, which was published in 2007 – is being adapted into an hour long doc for Sky Atlantic. Last week, it was announced in TV industry mag Broadcast (above). I’m making it with Ridley Scott Associates and my brother Caspar is the executive producer which is brilliant. It’s going to be great. We’ve just got back from France where we were interviewing Peter Mayle, the fella who wrote A Year In Provence but, before that, was a big shot ad exec. W’ve got loads of other fascinating interviews lined up, including one with Ridley Scott about his career in the ad game. I am very excited about the whole thing and will keep you posted on further details right here on this site.