Scotland: Rebranded

New Visit Scotland ad, as imagined by Ben Mooge and his dead clever mates at Work Club

Like the Bahamas on heroin: How Jay Pond Jones and &&& Design see the new Scotland


I did a piece in The Guardian today about Scottish independence. How could Scotland re-brand in a post UK era? I asked 4 experts including the legendary Jay Pond Jones and the marvelous Ben Mooge, along with his dead clever pals at ad agency Work Club. Read it here. The web version doesn’t do their brilliant artwork justice so either go out and buy a copy of the paper or look at it with your eyes right here.